FEBRUARY 2024 - Present

Embedded researcher who works in two-week sprints with the UI/UX team, product manager, and cross-functional partners

Maintain a UX research roadmap for generative and evaluative research studies that inform design concepts and product updates for a primary store operations app

Design and complete 1:1 discovery interviews, surveys, and usability testing with store leadership to understand current processes, tools, and pain points/challenges

FEBRUARY 2021 - OCTOBER 2023

Conducted 45+ end-to-end qualitative and quantitative user research studies for prominent industry leaders, including: Microsoft, Starbucks, Enterprise Rent-A-Car, Adobe, Nike, Verizon, Slack, Walmart, and NerdWallet

Completed projects in a fast-paced environment with a 6-8 week average timeline while typically managing 3-5 studies simultaneously

Synthesized complex findings into concise insights with actionable findings and recommendations that aligned with stakeholder goals and user needs

Partnered directly with customers’ research, product, content, and design team stakeholders to ensure alignment on research objectives

Collaborated with internal stakeholders to improve the UserTesting platform and templatize research deliverables to improve efficiency

Provided strategic recommendations to customers on recruitment criteria and UserTesting panel execution to ensure 100% session fulfillment with target users

KEY ACCOMPLISHMENTS

Six-figure renewals: Built trust and rapport with a top 10 U.S. private company that resulted in four, six-figure retainer extensions to date

Enterprise Rent-A-Car strategic research: Created and performed mixed-method electric vehicle (EV) rental car research (in-depth interviews and surveys) that helped provide direction for an increased investment in EV offerings, and employee and customer experiences

Starbucks competitive analysis: Designed and executed a two-part study that evaluated food delivery app features, functionality, and designs for four brands. As a result, a major coffee company opted for a third party solution rather than building one in-house

JANUARY 2020 - NOVEMBER 2020

Designed and conducted qualitative UX research for 20+ Nike app, Nike.com and strategic growth initiatives; methods included: in-depth interviews, in-home ethnography, usability testing, card sorting, diary and online unmoderated studies

Aligned with Digital Designers, Design Ops Managers, and Product Managers to develop intuitive, user-centric digital products

Managed recruitment vendor relationships, contracts, and budgets for multiple research initiatives

KEY ACCOMPLISHMENTS

Rapid Research Program: Pioneered a new a monthly rolling research program for the Global Experience Research team that helped scale research support and produced quick insights for 19 digital (Nike App and Nike.com) initiatives in five months

Sustainability Shopping Research: Designed and executed an unmoderated sustainability shopping study to understand consumer needs and wants, ultimately informing sustainability messaging and placement throughout the Nike.com shopping journey

MARCH 2018 - DECEMBER 2019, DECEMBER 2020 - FEBRUARY 2021

End-to-end project management for gifting product development, including conception, creative briefs, workback schedules, status reports, budget management, Nike.com setup, and reporting

Partnered with Digital Product, Marketing, and Merchandising teams to continually evolve and enhance the Nike.com gift card buying and redemption experience

Fostered strong relationships with internal Brand, Retail, and Category teams to gain insight into brand priorities and align with key gifting moments

APRIL 2011 - MARCH 2018

Created, project managed, executed, and measured B2B and B2C annual marketing plans designed to create brand awareness, drive new membership, and strengthen engagement with existing members

Led multidisciplinary project teams comprised internal creative and marketing operations teams and external creative agencies and freelancers

Fostered a close partnership with Retail Marketing to ensure brand messaging was consistent across in store, digital, and partner company channels

Leveraged project tracking tools to set clear timelines and expectations with stakeholders, identify resources, maintain clear communication, and provide regular reporting

Utilized analytics, market insights, and member feedback to deliver valuable, relevant content to partner companies and their employees